Graphic  Designer

Care to Kick Campaign

“Create a guerrilla marketing campaign that encourages
sport fans to take action against climate change.”

My response to this brief focused on Rugby fans and tackling the issue of littering. This board can be attatched to the bins to draw attention to recycling and maybe even try drop kicking their rubbish. With the hashtag #sport4change fans would be able to share their effort at converting their rubbish into the bins, a campaign that could gain traction.